Partially as a result, the chief human resource officer role is changing

Employers Hope to Woo Workers With Tech - Talent IntelligenceTo win the war for talent, some companies are trying to figure out how to improve employee experience, according to a new survey involving HR executives in 12 countries and 20 industries.

Some are utilizing personalized and predictive digital technologies. More than half (56 percent) of CHROs say the ability to create a digital, customized employee experience will define their role in three years.

Only 6 percent say their role will continue to be defined by traditional HR activities.

The survey also found U.S.-based companies are accelerating their digital transformation faster than their peers in Europe and Asia Pacific.

Nearly one-third of CHROs (32 percent) say their primary responsibility is shifting toward making human resources more digital and efficient, compared to 20 percent of European chief human resource officers and 15 percent in the Asia-Pacific region.

An even higher percentage — 38 percent — of chief human resource officers at U.S.-based companies say they’re increasing their investment in digital technology. Only 19 percent of HR executives in Europe and 21 percent in the Asia-Pacific region are intensifying digital tech investments.

To find out more about the survey findings, view this report from ServiceNow.