How Your Brand Affects Attracting and Retaining Top Talent
As a key component to Talent Intelligence’s research services, our Employer Brand service provides a crucial and unbiased examination of how you are viewed in the industry and region(s) in which your company operates. Understanding how others view your organization is vital, as it has a major impact on how job candidates at every level react to career opportunities available at your company versus openings available with key competitors.
Much like you would be unlikely to hire a candidate with a bad reputation, most workers state they wouldn’t apply or continue employment with a company that’s perceived negatively in the industry. With the ease of accessing information in today’s age, and the wide variety of sites dedicated to allowing current and former employees to share their experiences and opinions, job seekers can learn more than ever before about a company prior to submitting an application. As such, understanding and controlling your Employer Brand is more important than ever when it comes to attracting and retaining top-tier talent.
Why Do You Need an Employer Brand?
As technology evolves and remote, work-from-home policies bring job opportunities across borders and time zones, it’s more important than ever to differentiate yourself from others in your industry, on a local, regional, and global level.
The best Employer Brands showcase how happy employees are to be a part of the company, their high levels of engagement and involvement, and can even help highlight career paths or other areas that you provide opportunities for professional growth.
The key is that your Employer Brand catches the attention of in-demand, high level talent and that it works in your favor in attracting these candidates to your job openings.
Showcase Your Key Values, Assets, and Goals
The complexity of our evolving world means it’s no longer enough for companies to simply sell a quality product or service. Customers and job seekers alike are looking to invest their time and brand loyalty in companies who share at least some of their values. That’s why it’s important to establish your corporate responsibility efforts as part of your Employer Brand.
Say your organization is constantly ramping up your sustainability efforts. In order to best achieve your sustainability goals, you want talent that shares in your passion for the environment. The best way to attract that likeminded, engaged talent is to make sure job seekers who fit that description are aware of your efforts and values.
With our Employee Brand research at your disposal, you’re able to confirm whether or not the goals and principles you want potential hires to know about you are being seen and make the changes you need to amplify messaging that needs attention.
How To Build and Share Your Employer Brand
Once we’ve helped you become aware of your current Employer Brand, we can also help you prepare a data-driven action plan on how to augment and grow this brand in the directions you need to both align with your priorities and philosophies and also to continue attracting top talent.
This starts with building the company culture from within. Before we can affect how those outside your organization perceive you, we want to make sure those within your company buy-in and engage with these new, important aspects of your Employer Brand. As this process continues, not only will you see higher levels of retention among the types of employees you are now targeting, but you’ll also create a grassroots, word-of-mouth team out of your own employee base that will help evolve your Employer Brand for you.
Of course, your employees should be involved beyond just helping spread the word of your brand. The best Employer Brands are built from within your team. Engaging and activating key members of your current staff to help shape your Employer Brand results in both a more authentic, story-driven brand, but also more committed employee ambassadors to help spread the word.
Stand Out with a Revamped Employer Brand
Once you’ve curated an Employer Brand that best reflects your employer value proposition and the stories of your team, you’re ready to put this brand to use in attracting new, vital talent to your organization. Having a strong, well-built and regularly revisited brand will help you make a name for yourself in the industry and establish yourself as an organization that top-tier talent wants to work for.
If you think our Employer Brand service could help you, fill out the contact form below and a member of our solutions team will be in touch.