Studies have shown using competitive intelligence to assess and adjust a company’s hiring, sales and other operational efforts can have an overwhelmingly positive effect.
Organizations, however, need to pay close attention to the scope of the information they gather; how they share it and other key elements for competitive intelligence endeavors to be successful.
How to obtain stronger sales, recruiting and other positive results
How companies can benefit from utilizing market intelligence
The specific components involved in obtaining competitive intelligence
The most effective methods for gathering data
What businesses will need to do with the gathered information to position themselves at the top of their game